Bayern team up with Konami and renew with Gigaset
Bayern Munich have signed a long-term agreement with Konami, the video game developer, as the German soccer giants look to deepen their involvement in the world of eSports after an initial reluctance to engage with the discipline.
Konami, the developer of the the Pro Evolution Soccer game, will have full access to Bayern’s players, in order to produce accurate representations for PES 2020, while the club's Allianz Arena will be reproduced in lifelike detail in the game.
Konami has also signed up Serge Gnabry, the Bayern winger, as an official PES ambassador, and he will be involved in activations throughout the forthcoming season.
Karl-Heinz Rummenigge, Bayern’s chief executive, said: “We are very pleased to enter into a long-term partnership with the traditional Japanese company Konami, a world-renowned manufacturer of computer and video games."
Bayern’s attitude towards eSports has changed in recent months with president Uli Hoeness admitting for the first time in February that the Bavarian club was looking to launch a competitive gaming team.
Bayern are one of the few Bundesliga clubs not to have already launched an eSports soccer team, with Hoeness having previously said that eSports did not fit the club's image and profile.
Konami also recently signed a deal with Manchester United, the English Premier League giants, to collaborate for PES 2020, and renewed its contract with rivals Arsenal for another three years.
Last month, the video game developer renewed its contract with Spanish powerhouses Barcelona for a further four years.
Meanwhile, Bayern have extended their partnership with Gigaset, a leading telephone manufacturer, which will remain the club's partner for business telephone solutions for a further three years.
The partnership dates back to July 2015.
Gigaset is also an official partner of horse racing’s Ascot Racecourse in the UK, in a deal running until the end of 2019.