Yadav leaving Star as broadcaster prepares for Cricket World Cup climax
Star India, the Indian broadcaster heavily involved in sport, has announced the departure of senior marketing executive Gayatri Yadav after more than eight years at the company.
She has latterly served as president of consumer strategy and innovation at Star, but is leaving next month to set up her own business venture, it has been reported.
Confirming her exit, Star said: “Gayatri, who has had a long and fruitful association with Star India, is moving on. We wish her all the best in her new venture.”
Yadav joined Star in April 2011 as executive vice-president marketing and communications, and was promoted to her current position in November 2016.
Among other achievements she is credited with helping to refresh and expand the Star Sports network, carry out the marketing launch of the Hotstar OTT streaming service and drive campaigns such as ‘Mauka Mauka’ (Opportunity) for the 2015 Cricket World Cup.
Her previous employers include multinational consumer brand giants General Mills and Procter & Gamble.
Star is the global broadcast partner for the 2019 Cricket World Cup presently taking place in England and Wales, and has drawn large numbers of viewers for India matches, in particular, including an estimated 229 million for the group stage game against traditional rivals Pakistan.
Another large audience is expected tomorrow as India take on New Zealand in the first semi-final at Old Trafford in Manchester. The final takes place at Lord's in London next Sunday.
It has been reported that Star is targeting between Rs1 billion ($14.6 million) and Rs1.2 billion from advertising on its TV and digital platforms across the World Cup.