Eleven Sports snaps up Basketball World Cup rights in Portugal
Eleven Sports, the international subscription broadcaster, has landed broadcast rights in Portugal to this summer’s FIBA Basketball World Cup.
Under the agreement, the broadcaster will air a maximum of 10 games in the group phase and all other matches until the end of the tournament.
Portugal will not be among the 32 teams at the World Cup having failed to qualify.
The 18th edition of the World Cup will take place in China from 31 August to 15 September.
Rights to FIBA national team events are distributed by FIBA Media, the joint venture set up by FIBA and DAZN (formerly Perform), the international digital sports content and media group, as part of a 17-year media rights agreement in 2016 worth close to €500 million (then $561 million).
Portugal represents one of the biggest markets for Eleven Sports and earlier this year, it broadened its exposure in the country by sealing vital carriage deals with telecoms trio Altice, NOS and Vodafone, adding to its existing agreement with Nowo and its own OTT platform, meaning it has 100-per-cent pay-TV distribution.
Eleven launched in Portugal last year armed with rights to soccer’s Uefa Champions League and Spanish LaLiga, in addition to German soccer’s Bundesliga, France’s Ligue 1, the Scottish Premiership and Belgium’s Pro League, and NFL American football.