Large Italian and Dutch audiences for latest Women's World Cup games
There were sizeable television audiences in both Italy and the Netherlands as the two countries’ national teams completed the line-up for the quarter-finals of the Fifa Women’s World Cup in France.
Italy’s 2-0 win over China in their last-16 tie in Montpellier yesterday drew an average of 4 million viewers, a 30.8-per-cent share, to Rai 1, the main channel of the Italian public-service broadcaster.
A further 616,000 viewers, a 4.9-per-cent share, tuned in to the simultaneous live coverage of the match, which kicked off at 6pm CET, on pay-TV operator Sky Italia, taking the total audience to 4.6 million, a 35.7-per-cent share.
Italy, which are appearing in the Women’s World Cup for the first time in 20 years, have been one of the surprises of the tournament and although the combined audience for yesterday’s game was down on the 7.3 million that tuned in to the earlier fixture against Brazil, it should be noted that game took place in prime-time.
NOS, the Dutch public-service broadcaster, attracted 3.5 million viewers, a 63-per-cent share, as European champions the Netherlands sealed their place in the last eight with a late 2-1 win over Japan in Rennes on Tuesday evening.
The audience on the NPO 3 channel made it the second most-watched women’s game ever in the Netherlands, behind only the 4.1 million for the national team’s defeat of Denmark in the final of the 2017 European Championships played on home soil.
Viewing figures for the Dutch matches have been steadily building during the World Cup, from 1.6 million for the opening group game against New Zealand to 2.3 million for the next contest against Cameroon to 2.8 million for the third fixture against Canada.
Holders and favourites USA are the only non-European team to have made the quarter-finals and they drew more than 4 million viewers for their last-16 win over Spain on Monday.
The English-language broadcast on Fox Sports 1 and Fox digital platforms averaged 3.35 million viewers and a further 740,000 tuned in to the simultaneous Spanish-language coverage on Telemundo, NBC Sports Networks and related streaming services.
In Spain, an average of 1.3 million viewers, a 12.8-per-cent share, and a peak of 1.8 million, an 18-per-cent share, watched the national team’s 2-1 defeat on Gol, the Mediapro-owned digital terrestrial TV sports channel.
Brazil went out of the tournament on Sunday after going down 2-1 to the hosts France, but commercial broadcaster Globo still achieved record audiences for its live coverage of the match, it has emerged.
The network averaged 32 points in Sao Paulo, 11 points above the average for the past month, for domestic men’s Campeonato Brasileiro games, and 30 points in Rio de Janeiro, six points above the previous average, with a 53-per-cent share of audience in both cities.