Doubts whether Mission Winnow branding will return to Ferraris this season
Philip Morris, the international tobacco giant, says it is continuing to address on a race-by-race basis whether to display Mission Winnow branding on the Ferrari cars in the 2019 Formula 1 season.
Mission Winnow is a campaign launched by Ferrari's major sponsor to reflect the transition of the company to a new era as many smokers switch to electronic cigarettes.
However, it has removed the logos at races in Australia and Canada this year, and will do the same at this weekend’s French Grand Prix at Paul Ricard, amid claims that it could breach tobacco advertising laws in those countries.
McLaren has dropped branding publicising its sponsor British American Tobacco’s innovation campaign for the same reasons, while the Ducati team axed Mission Winnow logos at the recent French round of the MotoGP World Championship at Le Mans.
Ferrari and Ducati could now race without the branding for the remainder of the season, according to the Autosport website.
As well as removing the logos from the Ferrari cars, where it has been replaced by branding commemorating the 90th anniversary of the Italian carmaker, the team’s official name on the Formula 1 entry list was changed from Scuderia Ferrari Mission Winnow to just Scuderia Ferrari.
Asked whether it was dropping the Mission Winnow logos for the foreseeable future, Philip Morris said: “As a matter of practice, we do not comment on rumours and speculation. As announced at the start of the season, we may on a race-by-race basis provide opportunities to our partners to communicate messages in place of Mission Winnow.
"As was the case in Australia and Canada, Scuderia Ferrari will again celebrate their 90th anniversary on the livery and team uniforms at the Formula 1 GP in France this weekend. We will continue to share more information as appropriate ahead of each race."