Eurosport hails digital victory from 2019 French Open
Eurosport, the Discovery-owned pan-European sports broadcaster, today announced a 31-per-cent year-on-year audience hike for its streaming coverage of the French Open, the clay court 'grand slam' tournament.
The increase in unique views across the Eurosport Player and Eurosport app for this year's tournament coincided with a 45-per-cent increase in average viewing time on the video streaming platform compared with 2018.
Eurosport.com, including both website and app services, attracted 25 per cent more unique visitors than last year.
Eurosport showed more than 600 matches and 250 hours of coverage in more than 50 countries, with significant audience growth registered across its localised TV coverage in major markets throughout the continent.
Eurosport 2 recorded 15-per-cent growth in average live audience overall, with the local Eurosport 2 channels in the Netherlands (+213 per cent), Poland (+26 per cent) and Spain (+97 per cent) experiencing significant year-on-year increases.
There was a similar trend on Eurosport 1 with double-digit growth in France (+21 per cent), the UK (+17 per cent) and Norway (+50 per cent).
Dave Schafer, senior vice-president of sports content, operations and planning, Eurosport, said: “It’s great to see that tennis fans across the continent are engaging so passionately with our content and coverage and the results are clear evidence that our increased consumer focus is paying off. Our multi-screen content strategy is driving video and streaming growth but our short-formats are also translating to TV and entertaining traditional audiences.
“Year-on-year growth in key markets, on both digital and linear, underlines that Discovery and Eurosport is committed to engaging and growing audiences on all platform and all screens. Discovery and Eurosport combined have the unique ability to optimise distribution and live sports coverage across all platforms – free-to-air, pay, OTT and digital – and can deliver the biggest and most engaged audiences.”
Spain's Rafael Nadal won a record 12th Roland Garros men's singles title on 9 June. Australia's Ashleigh Barty won her first grand slam, in the women's final, 24 hours earlier.