Sportitalia ousts Sky as rights-holder of International Champions Cup
Sportitalia, the satellite and digital terrestrial broadcaster in Italy, has landed exclusive rights to broadcast the 2019 International Champions Cup, the series of pre-season exhibition soccer tournaments involving various prominent clubs.
SportItalia is understood to have outbid pay-TV's Sky, last season's rights-holder, to show the tournament, in a deal brokered by the IMG agency.
The agreement is being considered in Italy as somewhat of a coup for Sportitalia, whose major soccer property at present is the third-tier Serie C, for which it shares rights with public-service broadcaster Rai until the end of the 2019-20 campaign.
Sportitalia will show all 18 games from the 16 July to 10 August ICC live, with re-runs the next day.
This year's tournament will feature four Italian teams, Juventus, Internazionale, AC Milan and Fiorentina, a late replacement for AS Roma, whose qualifying fixtures for the Uefa Europa League clashed with the ICC.
IMG is the exclusive global media rights distributor of the ICC for the 2019 and 2020 editions, in a deal that excludes USA, Mexico and Central America.
International media rights to the ICC were previously distributed by Hong Kong-based Catalyst Media Group, a sister company of Relevent, the organiser of the ICC.