SuperSport and Olympic Channel in digital tie-up
SuperSport, the Olympic Games rights-holder in sub-Saharan Africa, has added a digital element to its content partnership with the the International Olympic Committee's Olympic Channel.
Beginning today, an Olympic Channel section will be available on supersport.com in 45 territories, offering fans Olympic-themed programming from around the world, with an emphasis on their favourite local athletes, teams and sports
In addition to locally-produced features created by SuperSport and social media content, visitors to the site will be able to watch Olympic-themed original series and documentaries produced by filmmakers from around the world commissioned by the Olympic Channel.
There will also be news stories related to the Tokyo 2020 Olympic Games and and insights into the next summer edition of the Youth Olympic Games, set to take place in the Senegalese capital of Dakar in 2022, which will mark the first IOC games to be staged in Africa.
Mark Parkman, general manager of the Olympic Channel, said: “With Tokyo 2020 just over a year away, we look forward to further developing our partnership with SuperSport across multiple platforms with the common goal of building excitement for the upcoming Olympic Games through relevant and local content that engages their audience.”
In 2017, SuperSport acquired pay-TV rights in South Africa and sub-Saharan Africa to Olympic Games from 2018 to 2024, and SABC, the public-service broadcaster, landing free-to-air rights in South Africa.
SuperSport acommitted to working with the IOC to support the development of the Olympic Channel, which included the production of localised content and the distribution of the linear television channel across the region.
That went live on SuperSport last autumn.Gideon Khobane, chief executive of SuperSport, said: “The countdown has begun in earnest for the 2020 Olympic Games and SuperSport is determined to bring the many stories and the vibrant build-up to viewers across the African continent. Doing so via our popular digital platform and the Olympic Channel ensures a wide reach and will complement our linear broadcast offering. Our partnership with the IOC is something we cherish and we look forward to building towards the action in Tokyo, where Africa will be well represented.”
Distribution of Olympic Channel content has formed part of the IOC’s negotiations with broadcasters worldwide. In March, the Olympic Channel announced a multi-media partnership with SportsMax, the cable sports operator, to bring year-round Olympic programming to 22 Caribbean territories, and in January a similar deal was agreed in Latin America with Claro Sports, the broadcaster owned by Carlos Slim's Mexican telecoms giant América Móvil.
There are also programming block deals already in place with the likes of rights-holders Globo (Brazil), the Japan Consortium and Eurosport (Europe). Meanwhile, NBC and BeIN have taken the 'all-in' approach with linear versions of the Olympic Channel in USA and MENA region respectively.