VBET to become official betting partner of Arsenal
Arsenal, of English soccer's Premier League, have signed a three-year partnership with VBET, a subsidiary of BetConstruct, a services provider for the betting industry.
VBET becomes Arsenal’s official betting and gaming partner until 2022, and the official presenting partner of Arsenal’s in-house game analysis video on the club’s social media channels, called 'The Breakdown'.
The betting firm will also get access to the first-team squad “to create a bespoke content series.”
Peter Silverstone, commercial director at Arsenal, said: “We look forward to working with VBET to create unrivalled content and provide exclusive offers that we know our supporters will enjoy.”
Vigen Badalyan, VBET’s founder and chief executive, added: “Everyone at VBET is delighted to be Arsenal’s global betting partner for the next three years. By building our own software and doing everything in-house we can offer supporters an innovative, easy and safe experience.... VBET will bring the next generation of gaming direct to the Arsenal fans with great products and exciting promotions.”
Last month, Mastercard, the credit card giant, signed up as the first major official partner of Arsenal Women. Under the partnership, Mastercard will work with the club to develop the growth and increase awareness of the women's game.