LPGA appoints Genius Sports to implement betting integrity programme
The Ladies Professional Golf Association, the leading professional golf organisation for women, is to implement a comprehensive integrity programme, in partnership with Genius Sports, to deliver sports betting related monitoring, education and structures for the management of investigations.
The LPGA said that Genius Sports, the UK-based sports data technology company which is already the integrity partner of golf’s the PGA Tour and European Tour and soccer’s English Premier League, “will help to drive the LPGA’s continued commitment to safeguard its tournaments and athletes from potential outside influences related to betting…
“The LPGA’s integrity team will be equipped with regular reports, analysis and betting data from the most advanced monitoring system in world golf. This technology will track global betting activity for all LPGA Tour and Symetra Tour competitions to automatically highlight any potentially suspicious patterns that may occur across domestic and international betting markets.”
The appointment follows last year’s US Supreme Court ruling that effectively gave states the right to legalise sports betting in their jurisdictions, and which has paved the way for various tie-ups between top leagues and both casinos and gambling companies.
Mike Whan, the LPGA commissioner, said: “Sports betting is certainly coming and we’ll have to get our hands around it, so we are very excited to establish an integrity strategy in partnership with Genius Sports, In this partnership, we will educate our players, protect our sport, and ensure our competition is guarded against any corrupting influences. Sports betting may bring another wave of worldwide sports fans to the LPGA, but it will require us to be protected and supported by experts like Genius Sports.”
The LPGA will work with Genius Sports to develop a tailored educational programme aimed at helping players, caddies and officials to identify, resist and report incidents of potential betting corruption. Educational workshops will reinforce the LPGA’s regulations and highlight the potential consequences. Additionally, custom-made e-learning modules will be available on a worldwide basis to all LPGA and Symetra Tour players in multiple languages.
Ben Paterson, integrity operations director at Genius Sports, said: “With the growing focus on why sports integrity matters, the LPGA Tour has taken proactive steps to effectively safeguard its tournaments, members and reputation. We are proud to be appointed as their official integrity partner and look forward to working with them to implement market-leading systems and measures that will provide long-term protection and visibility.”