Italian soccer federation drives through four-year renewal with Fiat
The FIGC, soccer’s governing body in Italy, has renewed its partnership with Fiat, the car giant, for four years.
Fiat, which has been a partner of the 'Azzurri' in various capacities since 2000, will continue to be a top sponsor of Italy’s national men’s team until 2023, and will also be the federation's official car provider.
Fiat will provide cars to transport the national men’s side to matches and training camps, and will also be allocated brand space on the team’s training uniforms and on advertising hoardings during all matches.
There will be additional initiatives involving the women’s and junior national sides.
The first match after the partnership extension came on Tuesday night, when the Italian men’s national team played a Uefa European Championship qualifying game against Bosnia and Herzegovina, and won 2-1.
The game on Rai 1, the main channel of the public-service broadcaster, drew an audience of 7.45 million, a market share of 32.6 per cent.
In April, the FIGC extended its partnership with TIM, one of the country’s main telecoms networks, also until 2023.
Fiat, based in Turin, is owned at an operational level by the same company that owns Juventus, the Italian soccer giant from the same city. The Agnelli family control both Fiat and Juventus through Exor, a holding company.
Jeep, the renowned US vehicle brand owned by Fiat, took over as Juventus’ main shirt sponsor at the start of the 2012-13 campaign.