Uber Eats delivers new title sponsor for Ligue 1 from 2020-21
Uber Eats, the food ordering and delivery app, is to become the next title sponsor of Ligue 1, the top French soccer league, it was announced today.
In a deal with the LFP, the French professional league, Uber Eats will become an official partner of Ligue 1 for the upcoming 2019-20 season, before replacing Conforama, the chain of French furniture stores, as the title sponsor from 2020-21.
Uber Eats, which is available in 110 French cities, has agreed a two-year title sponsorship deal, worth a reported €8 million ($9.1 million) per season, around the same amount Conforama is paying annually.
The league will be known as Ligue 1 Uber Eats.
Didier Quillot, executive director of the LFP, said: "This major agreement reflects the new dimension taken by Ligue 1. We are very proud to be able to count on the support of Uber Eats, a major global brand, to support the development of the French championship. From next season, Uber Eats will be present on visibility devices and will reserve some surprises in terms of activations.
"From 2020-2021, the title partnership agreement will seal a major alliance. After partnership agreements with major US sports franchises, we are very proud that Uber Eats has chosen Ligue 1 as the first European sport partnership with the aim of supporting its development. We are also particularly pleased to be able to associate Ligue 1 with a very strong brand among young consumers."
Conforama's three-year title sponsorship deal for Ligue 1 began with the 2017-18 season.
The French top flight had not carried the name of a title sponsor since 2008, when Orange, the telecoms firm, ended its six year association.
The second-tier Ligue 2 is title sponsored by Domino’s, the pizza delivery chain, in a four-year deal that expires at the end of 2019-20.
Uber Eats is an extension of the taxi booking service, which is a sponsor of the ongoing Cricket World Cup in England and Wales and is the official ridesharing partner of tennis' Australian Open.