TrueVisions lands Premier League rights in Thailand after Facebook deal falls through
TrueVisions, the pay-television broadcaster in Thailand, today picked up exclusive rights to English soccer's Premier League for the next three seasons, the latest deal to be struck in south-east Asia following the collapse of a regional agreement with Facebook, the social media giant.
The new contract covers the 2019-20 to 2021-22 seasons, with all 380 games each season to be shown across the TrueVisions, TrueMoveH, TrueOnline and TrueID platforms.
Comprehensive replays and highlights will be offered throughout the season, with TrueVisions to provide Premier League action across six channels.
Birathon Kasemsri, chief content and media officer, True Corporation, said: “Brace yourselves for the most complete English Premier League experience ever. And we will proudly present it in new and innovative ways that will more deeply engage all fans throughout Thailand.”
Paul Molnar, Premier League director of broadcasting, added: “They have exciting plans to make our competition available on multiple platforms, and we look forward to seeing fans in Thailand enjoy the best Premier League action.”
TrueVisions has been showing every Premier League game in Thailand over the past three seasons, carrying the channel of rights-holder BeIN Sports, the international pay-TV operator, on its platform.
BeIN also sub-licensed a package of 26 games per season to Bangkok Media and Broadcasting, the domestic media group, to show the Premier League on its PPTV digital high-definition channel.
BeIN had outbid both TrueVisions, which held Premier League rights between 2010-11 and 2012-13, and pay-TV rival Cable Thai Holdings, the rights-holder for the subsequent three seasons.
For the new cycle, Premier League rights in Thailand looked set to go to Facebook under a deal agreed 12 months ago, worth a reported $250 million, that also included Vietnam, Laos and Cambodia, but it emerged earlier this year that the two parties had been unable to finalise terms.
In April, K+, the pay-television operator in Vietnam, retained exclusive live rights in the territory to the Premier League until 2021-22.
The Premier League sent out the invitation to tender documents for various countries across the Asia-Pacific region in March 2018.
The Premier League has a particularly fervent fanbase in Thailand, and while there are no Thai players plying their trade in the competition, the matches of Leicester City have proved popular given their owner was Thai billionaire Vichai Srivaddhanaprabha who died tragically in a helicopter crash at the club's King Power Stadium last October.
The fixtures for the 2019-20 Premier League are released tomorrow, and the season kicks off on 10 August.