Police locks up Mercedes-Petronas sponsorship deal
Mercedes-AMG Petronas, the Formula 1 motor racing world champion team, has partnered with Police, the designer eyewear brand, which becomes an official supplier to the team.
Police will supply sunglasses and other apparel to Mercedes’ drivers and all other team members, and will also have its brand logo visible on the racing helmets of drivers Lewis Hamilton and Valtteri Bottas.
The brand logo will also be displayed in the team’s garage at Grands Prix.
Toto Wolff, team principal and chief executive of Mercedes-AMG Petronas, said: “We’re delighted to partner with a brand that embodies high quality and attention to detail – two characteristics which are incredibly important in our sport. This partnership demonstrates the growing interest of lifestyle brands in the team, which underlines the great appeal of F1 as a marketing platform.”
Other official suppliers and partners of Mercedes-AMG Petronas include Puma, the German sportswear brand, Marriott International, the worldwide hotel chain, multinational investment bank UBS and Epson, the office equipment manufacturer.
The UK-based team also recently signed a deal with US-based analytics firm TIBCO, which will provide the outfit with analytics technology and software used to mine data.
Petronas’ title sponsorship of Mercedes began last year, and was reportedly the biggest sponsorship deal of 2018, worth around $75 million annually.
The team has won all six races in the 2019 season to date.