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Drone racing: flight of fancy?
Like eSports, the emergence of drone racing and the ensuing hype around it divides industry opinion. Sportcal Insight takes a look at some of the numbers being thrown around at the Drone Racing League finale.
England's T20 gamble
The commissioning of a new Twenty20 cricket tournament in England in 2017 has been controversial. The England and Wales Cricket Board and the county teams are behind the decision but are they taking too much of a gamble?
Jason McCracken
Jason McCracken, CEO of field hockey’s FIH, tells Sportcal Insight about plans to make the new Hockey Pro League a commercial success, and his early months in the job.
Brands face a tricky balancing act between capitalising on the global platform provided by the World Cup and the need to be sensitive to political tensions
Top five brand issues at Fifa World Cup
Reinventing eventing
Event Rider Masters is the new kid on the block trying to shake up the venerable sport of eventing. Sportcal Insight ponders its chances of success.
GSI Report 2017 - Sporting Impact
Sport continues to generate enormous holistic benefits for host cities and nations but more needs to be done to understand and express these benefits and the fans that engage with these events.
Private equity - Coming to a team near you?
Euan Cunningham analyses the rise to prominence of private equity money in the sports investment landscape.
Steve Martin
There are ever more agencies in sports marketing, but still “plenty of business” for the most successful, while sponsors are increasingly open to creative campaigns, says Steve Martin, global chief executive of UK-based M&C Saatchi Sport & Entertainment.
Le Tour targets Germany
Staging this year’s Tour de France Grand Départ in Düsseldorf in Germany was no accident, says ASO’s head of marketing Laurent Lachaux
Chinese global event sponsors
Changes to the line-up of sponsors for the world's major sporting events in recent years reflect the growing influence of Asia and the location of forthcoming Olympic Games, and the shift eastwards shows no sign of abating - especially if, as seems likely, China is awarded the Fifa World Cup for the first time.
The image that changed the game
Getty Images is celebrating the founding of Allsport, the world’s first sports photography agency which went on to become Getty Images Sport. The agency takes Sportcal Insight through the huge changes in 50 years of sports imagery.
Finding the balance between compelling and engaging design, and good user experience through the speedy delivery of content will put your website top of the league
Site speed: balancing web design and efficiency
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