NBA back on FTA in Brazil as Band nets Finals rights
The NBA Finals are to be shown live in Brazil on Bandeirantes, the free-to-air commercial broadcaster has announced.
It will be the first time that the North American basketball league has been shown on free-TV in Brazil for some 15 years.
The best-of-seven finals get under way on 30 May. Golden State Warriors have qualified for their fifth consecutive finals, and will meet either the Milwaukee Bucks or Toronto Raptors (the Bucks presently lead 2-1).
It emerged late last month that Band was close to agreeing a deal to show selected NBA content - weekly highlights of games and interviews with top stars on its Sunday programme Band Esporte Clube - and was targeting live rights in the near future.
Band provided live and delayed coverage of the NBA in the 1980s and 1990s, but not since commercial broadcaster Rede TV! in 2004 has there been live free-to-air coverage of the league in Brazil.
At present, live rights in Brazil are shared by pay-television networks SporTV, a subsidiary of broadcasting giant Globo, and ESPN, both of which also offer extensive highlights and supporting content.