Uber drives on with ICC for Cricket World Cup
Uber, the online taxi booking service, has been named as an official sponsor of the Cricket World Cup 10 days out from the start of the event in England and Wales.
The agreement with the International Cricket Council extends an association that came into effect for last year’s Women’s T20 World Cup hosted by the West Indies.
The 2019 men’s World Cup takes place at 11 venues from 30 May to 14 July, with the ICC estimating the global viewing audience at 1.5 billion.
To mark its deal, Uber is rolling out a campaign entitled ‘This World Cup, Every Fan Wins’, which aims to place fans at the centre of the event, including an anthem called ‘Way-O, Way-O’ to be sung by artists from five of the 10 participating countries.
Uber is also planning to send hundreds of driver and courier partners to World Cup grounds, and will stage a variety of activities at the tournament.
ICC chief executive Manu Sawhney said: “We are delighted to continue our partnership with Uber for the ICC Men’s Cricket World Cup 2019. Their commitment to cricket was clear during last year’s ICC Women’s T20 World Cup where the brand brought to life some of the wonderful stories behind the players with the #RoadSheMade campaign. Uber has some equally exciting plans for this summer’s event and shares our ambition to make this the greatest celebration of cricket ever.”