BeIN adds Australia and New Zealand to Copa America remit
BeIN Sports, the international pay-television broadcaster, has acquired exclusive rights in Australia and New Zealand to the 2019 Copa America, South America’s top national teams competition.
BeIN was already set to televise the 14 June to 7 July tournament in Brazil exclusively in 25 other countries across the Middle East and North Africa and France.
Mike Kerr, managing director of BeIN Asia Pacific, said: “Conmebol Copa America is one of the most vibrant and colourful tournaments in world football. Subscribers in Australia and New Zealand will now be able to watch South American national teams, including Brazil and Argentina, on the international stage, which will inspire and entertain football fans across Australasia.”
Jose Astigarraga, secretary general of Conmebol, added: “We are pleased to continue adding new countries and continents to share the best of our South American football around the world and ensure that every football lover can live the passion of our tournaments.”
The rights deal was brokered by Dentsu, the Japanese advertising giant heavily involved in sports marketing, and which is handling the global commercial rights and broadcast rights distribution for the Copa America after signing a deal with Conmebol, the South American soccer confederation, late last year.
Earlier this week, Dentsu struck an agreement with DAZN, the over-the-top platform, for Copa America rights in Italy.
All 10 Conmebol members will compete in the tournament, along with guests Japan and Qatar.
In January, BeIN landed multi-territory rights deal for the Copa Libertadores and Copa Sudamericana, South America’s top soccer clubs competitions, as well as the Recopa Sudamericana, the annual contest between the winners of the two aforementioned tournaments, in Australia, New Zealand, the MENA region, USA and Canada from 2019 to 2022.
That agreement was with FC Diez Media, the joint venture between IMG and DAZN responsible for distributing the rights on behalf of Conmebol.