Puma to succeed Hummel as Fürth kit supplier
Puma, the German sportswear firm, is to replace Denmark's Hummel as the kit supplier of SpVgg Greuther Fürth, of the second-tier 2. Bundesliga, from 2020-21
Hummel replaced Jako as the club’s kit supplier in a four-year deal ahead of the 2013-14 season, and the new four contract expires at the end of the 2019-20 campaign.
Puma previously kitted out Fürth between 1976 and 1994 and from 1996 to 2000.
Holger Schwiewagner, Fürth managing director, said: "We would like to sincerely thank Hummel for the respectful cooperation in recent years and also for the fairness of informing us early on the strategic realignment."
He added: "We are very pleased to be able to gain not only one of the largest sporting goods manufacturers in the world, but also a direct neighbour as a partner with Puma. In addition to providing quick and direct feedback on Puma's product innovations, we want to incorporate our sports, sports science and sports medicine skills into the development of these innovations."
Meanwhile, SC Freiburg, of the top-tier Bundesliga, have renewed their shirt sponsorship deal with Schwarzwaldmilch, a local cooperative dairy.
The length and financial terms of the extension brokered by Infront, the club's marketing agency, were not disclosed.
That deal once again includes a logo on the team’s shirts and advertising on static advertising boards, perspective carpets (get-ups) and LED boards at Freiburg’s Schwarzwald-Stadion.
Freiburg marketed their rights in-house before turning to Infront at the start of the 2010-11 campaign.