Adidas among five new sponsors for NHL eSports tournament
North American ice hockey's NHL has unveiled seven sponsors that will partner with this year’s eSports NHL Gaming World Championship’s Live Regional Finals and Final.
Two of the seven are returning partners from 2018’s inaugural event, which was based on Electronic Arts' NHL video game – Japanese car manufacturer Honda and Scotiabank, the Canadian multinational bank – while Adidas, ASTRO Gaming, Brisk, Great Clips and MGM Resorts have been added for this year’s tournament.
Adidas will serve as the World Championship’s official outfitter, while Las Vegas’ MGM Resorts is the official resort destination of the tournament, with the tournament’s World Final itself being held at the Esports Arena Las Vegas, in MGM’s Luxor hotel.
ASTRO Gaming will provide the official controllers and headsets for the championship, Great Clips, a hair salon franchise, will offer haircuts to players at the US Regional Finals, and Brisk, a soft drinks firm, will be the official drinks provider at the Canadian Regional finals, and the World Finals.
The NHL Live Regional Finals take place in Europe (Sweden), Toronto in Canada and Stamford for the US, and are open to players from those territories. The winner and runner up from each event will compete at the World Final in Las Vegas on 18 June.
Total prize money of $100,000 will be allocated across all the Regional Finals and the World Final, which will be broadcast live on Twitch, the video streaming site popular with eSports fans, and on the NHL website.
NHL’s first eSports venture was launched in March 2018 by the NHL and three of its broadcasters: NBC Sports, the US network; Sportsnet, the Rogers Media-owned sports broadcaster in Canada; and Viasat, the Swedish pay-TV operator owned by NENT Group.