Sweden's influential Wallenberg family backs Stockholm-Åre Olympics bid
Jacob Wallenberg, the chair of Investor AB, Sweden’s largest industrial holding company, has given his support to the Stockholm-Åre bid to host the 2026 winter Olympic Games, saying that its commitment to sustainability makes it a suitable candidate for the 21st century.
Wallenberg (pictured, left), whose company is a major shareholder in renowned international companies such as Ericsson, ABB, Atlas Copco and Permobil, has encouraged other firms to get behind the bid.
The Wallenbergs are a leading business and philanthrophy family in Sweden.
Stockholm-Åre 2026, which recently secured the support of the Swedish government, has stressed the importance of existing venues and infrastructure, and pledged to host ‘the most sustainable Olympic Games in history’ in its bid submitted to the International Olympic Committee.
Wallenberg said on Monday: “It’s important for companies to underline how committed they are to sport. The positive work by the IOC with Agenda 2020 and the concept of sustainability and inclusion fits very well with modern business today. This is so important when we talk to our young employees and try to set the standard for the future.
"So for us, from a business point of view, to be able to push for Stockholm Åre 2026’s new sustainability and innovation vision is something we’re really engaged in.”
His cousin Marcus (right), the chair of Wallenberg-owned company FAM, added: “Any country in this globalised world should want to set an example to others. You want to showcase your country to the rest of the world. I think the Olympics and Paralympics is a fantastic opportunity to achieve that with our focus on sustainability, innovation and inclusion.”
Sweden has never previously staged the winter Olympics, and Stockholm-Åre is up against Milan-Cortina d'Ampezzo in Italy for the right to stage the 2026 games, with the host to be decided in a vote at the IOC session in Lausanne on 24 June.