Ferrari weighing up taking part in Netflix F1 series and eSports
Ferrari, the Formula 1 motor racing team, is considering working with Netflix on the latter's Formula 1-based documentary series, having opted not to actively partake in the first series based on last season.
'Drive to Survive', a 10-part series, was largely well received, and Sean Bratches, the managing director of Formula 1, confirmed earlier this month that filming for a second series was already under way.
Speaking ahead of the weekend's Spanish Grand Prix, Ferrari team principal Mattia Binotto told reporters: "It’s certainly an interesting programme… We are considering it [taking part] at the moment. We have not taken our final decision, so it's something we will do in the next few weeks."
The first series claimed "exclusive and intimate access to the greatest racing championship in the world”, but did not directly involve Ferrari or world champions Mercedes whose cars only appeared as part of the official world television feed as opposed to through the dedicated 'Drive to Survive' cameras.
Binotto also suggested that Ferrari’s stance on eSports, in which it is current not involved, could change, saying: “Esport is increasing in terms of interest and certainly as Ferrari we are looking seriously into it. The discussions are ongoing and we will very soon make our own decision.”
Ferrari is the only team out of the 10 in this year's Formula 1 World Championship not also represented in the F1 Esports Series.
The eSports championship is in its third year, with both previous editions having been won by Mercedes.
• Motorsport Network, the USA-based digital media company, has launched a localised platform and service in Poland.
The move takes the number of specific-language editions to 17. Motorsport Network is available in 81 markets, and claims to attract 43 million users a month.
James Allen, head of global operations at the company, said: “Poland is a very exciting market. It’s long had fans with incredible passion for all manner of motorsport,but it is also a territory of increasing commercial opportunity, so it makes complete sense strategically to add this language edition to our global portfolio.”
Late last month, Motorsport Network hired Yavor Efremov, a lawyer and former investment professional, as new group chief executive officer. In a statement, the company said the appointment "heralds the next phase in the growth and development of Motorsport Network."
Founded in 2015, Motorsport Network provides a platform for news and analysis, images, statistics, apparel and clothing, awards and jobs in the motorsport industry.