Facebook to offer behind-the-scenes content from Copa America
Facebook, the social media giant, has agreed a deal with the organisers of soccer's forthcoming Copa America, the South American national teams competition, to provide exclusive behind-the-scenes content from the tournament being hosted in Brazil.
Much of the content will come in the form of photos and videos from team hotels, training centres and transport carrying players to and from games, which will be available on Facebook and its subsidiary Instagram, according to the Maquina do Esporte website. However, there will be no live match action.
Thiago Jannuzzi, the general manager of the 2019 Copa America organising committee, said: “This agreement will enable the production of unique content that will bring all football fans behind the scenes of the world’s oldest tournament.”
The event takes place at six venues in five Brazilian cities from 14 June to 7 July and will involve all 10 Conmebol members plus guests Japan and Qatar.
Last month, Facebook agreed a content-sharing deal with Fox Sports, the pay-TV operator, enabling the pair to offer increased live coverage in South America of the 2019 Copa Libertadores, the continent's top clubs competition.
Facebook is offering 46 games from the competition on its Facebook Watch platform in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela.