Ex-Fox and ESPN executive Horowitz joins DAZN in North America
Jamie Horowitz, the former senior executive of Fox Sports, the sports arm of the US national television network, has joined DAZN, the international over-the-top sports broadcaster, on a permanent basis.
Horowitz (pictured) has been a consultant for DAZN since November, and will oversee all content for North America, including live production, original programming and social content.
He is understood to have played an integral role in DAZN's three-year, $300 million contract with Major League Baseball, which came into force this season, allowing DAZN to stream a live show each weeknight that features live look-ins to the best MLB action as it is happening.
Horowitz reports into John Skipper, DAZN executive chairman. The two previously worked together at ESPN, the US cable sports giant, between 2006 and 2014.
Horowitz left Fox Sports under a cloud in June 2017, after the broadcaster launched an investigation into allegations of sexual harassment in the workplace.
At the time, the Los Angeles Times reported that the broadcaster had interviewed several women specifically regarding Horowitz’s behaviour.
However, his attorney insisted that the allegations against her client were unfounded.
Skipper joined DAZN a year ago, five months after leaving as president of ESPN following a long battle with substance addiction.
DAZN recently changed its pricing structure in USA in a bid to encourage American sports fans to purchase new one-year subscriptions.
The monthly rate has now doubled to $19.99 from $9.99, although a more cost-effective annual pass, priced at $99.99, has been introduced to entice customers.
The annual package works out at $8.33 per month and is designed for the more committed sports fan, rather than those that subscribe, watch a single event, and then cancel.
DAZN has invested over $1 billion into US-based content since launching in the country in September, much of which has gone into fight sports, in deals with Matchroom Boxing and Bellator MMA.
It launched in Canada in 2017, where it is priced at C$20 ($15) per month.