NBA League Pass international viewers up in 2018-19
NBA League Pass, the North American basketball league’s OTT subscription service, achieved an increase in its international viewership for the 2018-19 regular season, it has announced.
With the NBA featuring at least 100 international players for the fifth consecutive season, the platform’s international subscribers were up 21 per cent, with unique international viewers rising by 15 per cent.
All 30 NBA teams featured at least one international player on their roster this season.
The total watch time for NBA League Pass was also up by 16 per cent for the 82-game regular season, which concluded last month.
Australia ranked as the number one market outside of the US and China in terms of revenue and subscribers with a 17 per cent unique viewer increase.
This has been attributed to a record nine Australian players featuring on NBA rosters this season, most notably Ben Simmons, the Philadelphia 76ers All-Star.
The UK had a 30 per cent year-on-year increase in League Pass subscribers, ranking fifth in total number of subscriptions outside of the US and China, behind Australia, Brazil, Canada and the Philippines.
The Denver Nuggets and Dallas Mavericks had the biggest year-on-year growth among the 30 NBA teams, with both outfits featuring young international stars in the shape of Serbia's Nikola Jokic and Slovenia's Luka Doncic, respectively.
It was also German legend Dirk Nowitzki’s final season with the Mavericks.
Serbia and Slovenia had the highest year-on-year growth in unique viewings outside of the US with Serbia up 39.5 per cent and Slovenia rising 18.6 per cent.
Greece and Montenegro also reported increased viewership of 37 per cent and 65 per cent, respectively, which was driven by the presence of Greek superstar Giannis Antetokounmpo of the Milwaukee Bucks and Montenegro’s Nikola Vucevic of the Orlando Magic.
The League Pass numbers in India increased significantly this season with subscribers up 100 per cent, unique viewers rising by 79 per cent and hours watched going up 76 per cent.
For the second straight season, the NBA aired five consecutive Sunday games in prime-time in India via Sony Six, the league’s broadcast partner in the country.
The league rolled out new offerings for the 2018-19 regular season, which included the ability for fans to purchase games from the end of the third quarter to its conclusion at reduced prices, and the 10-minute pass, which gave fans 10 minutes of real-time access to live out-of-market NBA games.
The 2019 NBA season is now at the conference semi-finals stage, with the finals scheduled to start in June.