Discovery's Eurosport and GCN to collaborate on Giro d'Italia coverage
Eurosport, the pan-European sports broadcaster, will collaborate with Global Cycling Network at a live event for the first time since its parent Discovery purchased a majority stake in the market-leading online platform at this year’s Giro d’Italia, one of cycling's three annual 'Grand Tours'.
The US media giant Discovery initially acquired a 20-per-cent stake in Play Sports Group, the company behind GCN in 2017 but further demonstrated its commitment to cycling by increasing its stake to 71 per cent in early 2019.
The production teams of Eurosport and GCN will work together across all platforms to provide comprehensive coverage of the Giro, which includes over 100 hours of content ranging from live cycling to post-race analysis.
At the end of each stage, Eurosport will broadcast a 30-minute ‘Giro Extra’ show to recap the day’s action. This will be complemented by GCN, which will create video content on-site in English, Italian and Spanish.
Eurosport’s live coverage will also be supplemented by ‘60 Seconds Pro’, a short-form feature series breaking down key elements of the sport.
The broadcaster will also put on local pre- and post-stage Facebook Live shows in markets including the UK, the Netherlands, Poland and Denmark, where it will launch a brand new cycling debate show.
GCN will also be producing a daily race show throughout the Giro d’Italia, which will take place from 11 May to 2 June.
Eurosport will broadcast the Giro live in 89 markets and territories across Europe, mainland Asia and Asia-Pacific regions. Quest, the UK free-to-air TV channel owned by Discovery, will broadcast daily highlights while another Discovery-owned broadcaster, Denmark’s Kanal 5, will air the first two stages of the race live in the country.
Emir Osmanbegovic, senior vice-president of sports content and production at Eurosport, said: “We are incredibly proud of our heritage in cycling and our deep expertise in the sport. Cycling fans are extremely passionate and together with the great team at GCN we are powering that passion by offering a full, 360-degree experience of all 21 stages of the Giro d’Italia on all platforms."
Eurosport holds the rights to cycling’s biggest races including every Grand Tour and, following a deal announced last year, all major UCI World Championships during 2019.
It further expanded its cycling footprint recently by partnering with amateur cycling's 2019 Tour Transalp, a seven-day, 800-kilometre event through the Alps.
Eurosport also recently unveiled plans to launch a so-called cycling ‘vertical’ in Spain, with the aim of centralising the online rights of more than 30 races that it will broadcast this year.
This is part of Eurosport’s mission to consolidate its leadership position as the ‘home of cycling’ in Europe.
The sports broadcaster has made a major commitment to cycling and golf in recent years, its biggest sports offerings outside of the Olympics.