Band 'seeks slice of NBA action in Brazil'
Bandeirantes, the Brazilian free-to-air commercial broadcaster, is close to agreeing a deal to show selected NBA content, and could target live rights in the near future, it has been reported.
The network is planning to offer weekly highlights of games and interviews with top stars on its Sunday programme Band Esporte Clube, and a contract with the NBA is almost finalised, according to Brazilian portal UOL.
The NBA is growing in popularity in the South American country and Band, which is already home to the domestic NBB league, is said to be keen to show live games from the North American competition next season.
A tie-up with the NBA would revive memories of the 1980s and 1990s when Band provided live and delayed coverage of games from USA.
At present, live rights in Brazil are shared by pay-television networks SporTV, a subsidiary of broadcasting giant Globo, and ESPN, both of which also offer extensive highlights and supporting content.
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