Twitter expands content partnerships with NFL and MLS
Twitter, the social media platform, has renewed and expanded its content deals with American football's NFL and North American soccer's MLS.
Under the terms of the renewal with the NFL, Twitter will continue to stream video highlights, breaking news and analysis, as well as curating the best touchdowns and touchdown celebrations into highlight reels.
New for 2019, there are six live shows anchored around NFL tentpole events - NFL Kickoff Weekend, Thanksgiving Day, the conference championships, the Super Bowl, the Scouting Combine and the NFL Draft.
In addition, NFL Media members will conduct live Q&A sessions before prime-time games every Thursday, Sunday and Monday.
Twitter previously streamed live Thursday night NFL games, but that contract has been with Amazon for the past two seasons.
Twitter's two-year renewal with MLS takes the contract to 2022.
MLS will continue to provide Twitter with a package of live and on-demand content each week, including every goal of the season. Select live matches in English-language will continue to be broadcast on the platform through the UnivisionSports and MLS accounts.
In addition to MLS broadcasts, Univision’s Twitter account will provide highlights of Mexico's top-tier Liga MX and the Uefa Champions League, Europe's top clubs competition.
Twitter shared the news at NewFronts, the digital media industry’s annual pitch to advertisers.
Blake Stuchin, NFL vice-president of digital media business development, said: "Millions of people use Twitter every day to follow their favourite teams and players and participate in conversations about the NFL. We expect these new live shows to be among the most popular programs on Twitter, while serving to drive awareness and tune-in of our biggest tentpole events of the year."
Chris Schlosser, senior vice-president of media, MLS, said: "Our collaboration with Twitter has proven to be a highly effective vehicle to connecting with fans in innovative ways and bringing our teams and world-class athletes to new audiences. We are excited to extend our partnership and look forward to working with Twitter and Univision on creative executions during live matches and at our big events."