LA 2028 beefs up commercial team with trio of new recruits
LA 2028, the organising committee for the Los Angeles 2028 Olympic Games, has hired three new top-level executives for its commercial team.
Brian Lafemina joins as chief business officer while Amy Gleeson becomes chief marketing officer.
Meanwhile, Nicole Jeter West has been installed as general manager of the relationship between the organising committee and its sponsorship sales agency Legends.
All three will report to Kathy Carter, the chief revenue officer for LA 2028, who joined the organisation in October last year.
Discussing the new appointments, Carter said: “We’re bringing some of the most innovative minds in sports and marketing to the team. It is an incredibly exciting time to be involved with the Olympic and Paralympic Movement. LA 2028 will reimagine every aspect of how brands, fans and athletes engage with the Games.”
Lafemina has experience at the NFL, the league's Washington Redskins and Madison Square Garden Sports, the company that arranges a variety of sports to come to that venue. His last role was as chief operating officer at the Redskins, a position he left in December of last year.
Gleeson has already been advising LA 2028 since January of this year, after previously working at Visa as the company’s head of Olympics marketing for the 2010, 2012 and 2014 games. She has also worked at Madison Square Garden, as marketing director.
Jeter West has worked with Legends before, most recently as the company’s chief marketing officer. She has also worked at tennis’ US Open and for the NBA's New York Knicks.
Earlier this month, NBCUniversal, the US media giant that is home to the Olympics in USA, announced a new partnership with LA 2028 that will cover all aspects of commercial inventory.
Essentially, the arrangement packages commercial time on all NBCUniversal platforms with opportunities to sponsor Team USA through to the LA Olympics, which will be the first summer edition to take place in USA since Atlanta 1996.
Los Angeles was awarded the rights to the games in 2017.