DAZN diversifies further with new sports content distribution service
DAZN Group, the international digital sports media group, has today launched DAZN Connect, a global live sports content distribution service for rights-holders, broadcasters and media partners.
Offering over 30,000 live sports events across multiple leagues and competitions, DAZN Connect is intended to be a one-stop shop for sports video content.
The service is available via IP and utilises advanced video transport technologies, and is intended to enable clients to conduct their acquisition and distribution activity via a single platform.
Initial broadcasting partners for the service include BT Sport, Iqiyi, NBC Sports, Fox Soccer, Fox Netherlands and ESPN.
DAZN Connect is compatible with cloud and Amazon Web Services technology, with delivery options including software-based SDI decoding and transport appliances, software-only transport applications and an AWS Direct Connect option for customers with existing AWS accounts and connectivity.
The move comes in the wake of this week’s launch of DAZN Dynamics, a software suite enabling brands to deliver relevant advertising to audiences, and the agreement reached this month to sell business-to-business data and betting arm Perform Content.
Unveiling the new service, Gareth Rees, senior vice-president of business development at DAZN, said: “We now have more sports content on our network than anyone else in the industry. Combine this with our technological innovation and with customer satisfaction at the core of our service, DAZN CONNECT is well positioned to take some big steps in the coming months.
“Driven by the demands of sports broadcasting and fans’ viewing habits, DAZN CONNECT offers a faster, more intelligent way of receiving live sport. DAZN CONNECT is built in the cloud to deliver the lowest latency, highest quality and the most secure sports distribution service. With an innovative contribution service, clients can supply live sports back onto the DAZN network, so local coverage can be made available globally, offering up further exposure and coverage for rights owners.”
DAZN Dynamics, an offshoot of DAZN Media, was presented on Wednesday and is intended to allow brands to tailor advertising for audiences using the network’s own sports data.
The suite, powered by Opta, the sports data firm, and produced in association with Adform, an advertising platform, is, according to DAZN, "the first complete suite of its kind to come to market", and claims to incorporate real-time sports data as well as in-play visualisations into created ads.
DAZN Dynamics is the first suite launched by DAZN Media, which was renamed from the Perform Media advertising sales business last month.
For the largest sporting events in 2019, including soccer’s Uefa Champions League and Fifa World Cup, cricket’s ICC World Cup and the Ashes, and motor racing’s Formula 1, the software can be customised to create specific ads.
DAZN is refocusing on its products in the business-to-consumer field after agreeing a deal to sell a majority stake in Perform Content to US private equity firm Vista Equity Partners.
The sale will help fund further expansion of the consumer-facing subscription OTT sports service DAZN, which is already available in Germany, Austria, Switzerland, Italy, Spain, USA, Canada, Japan and soon to launch in Brazil.
It has set a target to be in 20 countries by 2020.