DAZN Media creates DAZN Dynamics as digital advertising suite
DAZN Media, the global media partnerships arm of DAZN Group, has launched DAZN Dynamics, a software suite which will allow brands to deliver relevant, tailored advertising to audiences, by using the network's own sports data.
The suite, powered by Opta, the sports data firm, and produced in association with Adform, an advertising platform, is, according to DAZN, "the first complete suite of its kind to come to market", and claims to incorporate real-time sports data as well as in-play visualisations into created ads.
DAZN Dynamics is the first suite launched by DAZN Media, which was renamed from the Perform Media advertising sales business last month.
For the largest sporting events in 2019, including soccer’s Uefa Champions League and Fifa Women's World Cup, the Cricket World Cup and the Ashes, and motor racing’s Formula 1, the software can be customised to create specific ads for any of these competitions and tournaments.
Brands using DAZN Dynamics will be able to base their ads on what is happening at any point during these events.
David Winstone, head of trading at DAZN Media, said: “DAZN’s proposition is to change the way that fans see sport and in Media, we believe we have the tools to evolve the way that brands engage with fans – this suite is just the latest example of a much wider resource we have to deliver on that.”
DAZN's live and on-demand sport streaming service is available in Germany, Austria, Switzerland, Italy, Spain, USA, Canada, Japan and soon to launch in Brazil.
It has set a target to be in 20 countries by 2020.