Sky to show semi-finals of World Boxing Super Series in the UK
Sky, the dominant pay-television broadcaster in the UK, has snapped up exclusive rights in the country to the semi-finals of the World Boxing Super Series, the annual elimination tournament involving leading fighters across several weights.
The agreement was struck with Comosa AG, the Switzerland-based company that devised and promotes the WBSS, and Matchroom Boxing, the UK promoter.
The semi-finals get under way on 27 April, with one bantamweight and one super lightweight bout in Las Vegas, USA, with the second semi-finals in those divisions slated for Glasgow, Scotland on 18 May.
The two cruiserweight semi-finals take place in Riga, Latvia on 15 June.
Rights for the finals remain on the market.
Kalle Sauerland, chief boxing officer of Comosa, said: “The WBSS is delighted to be working with Sky Sports and Matchroom Boxing to bring our sensational semi-finals to as many UK fans as possible.”
Adam Smith, head of Sky Sports Boxing, added: “I’ve admired the talent of [super-lightweight] Josh Taylor for a while and I’ll look forward to another red-hot atmosphere in Glasgow as Taylor bids to become the latest in a line of proud Scottish world champions.
“It’s wonderful to add the World Boxing Super Series semi-finals to our stacked Sky Sports schedule for the summer.”
The inaugural 2017-18 WBSS season was televised in the UK by commercial broadcaster ITV, which showed fights across its pay-per-view offering, ITV Box Office, free-to-air channel ITV4 and online via the ITV Hub.
Last month, Comosa appointed Protocol Sports Marketing as the worldwide media rights agency for the WBSS Season 2 semi-finals and finals, following the collapse of MP & Silva, the international sports marketing agency, which had been selling the broadcast rights, outside USA and Scandinavia, in a significant minimum guarantee agreement.