TIM and Italian soccer federation extend partnership to 2023
The FIGC, the Italian soccer federation, has extended its partnership with TIM, one of the country’s main telecoms networks, until 2023.
TIM’s association with FIGC began in 1999, and the company will continue to sponsor all the national teams, including the women's, age-grade and beach soccer teams.
The FIGC said it will work closely with TIM to look at ways of deploying new technology within Italian soccer.
Luigi Gubitosi, chief executive of TIM, said at the signing ceremony between TIM and the FIGC, in Rome: “With the renewal of this important partnership, TIM confirms its commitment to the country and attention to the development of the world of football, a sport that is able to unite under the colors of our national values such as team spirit, passion for a common goal and respect for healthy and correct competition.”
TIM is also currently the title sponsor of Serie A, the country’s top domestic soccer league, having agreed a three-year extension with the league in July last year.
In doing so, TIM appeared to perform a u-turn, having initially been expected to walk away after failing to agree terms with Serie A.
Along with title sponsorship rights to Serie A, TIM continues to lend its name to the Serie A Primavera, the youth league, but is no longer the title sponsor of the Coppa Italia and the Supercoppa, the annual match between the league and cup winners, after the rights were split and a deal struck for the two competitions with Frecciarossa, the Italian high-speed train service.
Earlier this month, the FIGC extended its partnership with Eni, the Italian energy company, until 2022, as well as renewing with Radio Italia, the Italian music radio station, as an official media partner until the same year. Radio Italia is also now an official partner of the 2019 Uefa European under-21 Championship, which is being hosted by Italy and San Marino this June.