Bundesliga's Seifert 'not interested in Premier League role'
Christian Seifert, the chief executive of German soccer’s Bundesliga, is the latest senior official to have distanced himself from the equivalent vacancy at England’s Premier League, it has been reported.
Seifert was approached by the Premier League earlier this year to see if he would be interested in succeeding the departed Richard Scudamore, and briefly considered the idea before dismissing it, according to the New York Times.
Seifert is said to be focusing on the plans for the sale of Bundesliga media rights in the next cycle starting in 2021-22, confident that there is room to improve on the current domestic four-year, €4.6-billion deal with pay-TV’s Sky Deutschland and Eurosport.
The Premier League and the Bundesliga have declined to comment on the report.
The English league was forced to reopen the recruitment process for a new chief executive after Susanna Dinnage, the global president of media giant Discovery’s Animal Planet brand, pulled out of the role at the end of last year, having been announced as Scudamore’s successor in November.
Tim Davie also rejected the position, electing instead to stay on as chief executive of BBC Studios, the production and distribution arm of the public-service broadcaster.
Others that have been linked with the post in recent months include Javier Tebas, the combative president of Spain’s LaLiga, Tim Betts, the strategy chief of UK commercial broadcaster ITV, Richard Halton, the former chief executive of YouView, the UK TV platform, and Gary Verity, until recently the chief executive of Welcome to Yorkshire.
However, Verity is now assumed to be out of the running having resigned from his last job amid concerns over his behaviour towards staff and his expenses.
The Premier League’s search for a new chief is being conducted by a recruitment panel led by Chelsea chairman Bruce Buck, working alongside headhunters Spencer Stuart.
Richard Masters is currently occupying the role on an interim basis.
The league is also looking for a non-executive chairman, after deciding to split Scudamore's responsibilities.
Scudamore is a tough act to follow having led the Premier League for almost 20 years, initially as chief executive, and as executive chairman since 2014, and helping to drive significant growth in the league’s media rights revenues to establish it as the highest-earning domestic competition in the world.