Toyota becomes official car of next two editions of Giro d'Italia
Toyota, the Japanese motor giant, has signed up to sponsor the next two editions of cycling’s Giro d’Italia, in a deal that also covers other top races organised by RCS Sport, owner of the Giro, one of the sport’s three annual ‘Grand Tours’.
Under the agreement, Toyota, which is also a top-tier ‘TOP’ sponsor of the Olympic Games, will supply the official cars of the Giro in 2019 and 2020.
Toyota replaces Alfa Romeo, which was the official car of last year’s race. Previously, Honda supplied the official cars.
Urbano Cairo, RCS MediaGroup’s president and chief executive, said today: “The partnership with the world-class brand Toyota fits perfectly with the internationalization process that has been accompanying the growth of the Giro d'Italia for several years now.
“Toyota has decided to join us not only in the Giro d’Italia but also in all the other cycling races we organize. This is very important, because this partnership strengthens our Giro and our Group projects related to Social Responsibility and sustainable mobility; Toyota’s hybrid and innovative cars will help us in these future-oriented projects. I am sure that this collaboration will be fruitful and will benefit both our companies.”
Mauro Caruccio, Toyota Italy’s chief executive, added: “We are honoured to be a partner in the 102nd Giro d’Italia. The Giro is part of the sporting history of our country and has always been the stage for exciting sports events, but also a showcase for Italy’s natural and artistic beauty. It is also our duty to preserve them thanks to sustainable mobility solutions and reduced environmental impact.
“We are therefore very pleased to be able to offer our fleet of RAV4 and Corolla TS to accompany the Giro caravan: these are cars equipped with the latest evolution of Toyota's Full Hybrid technology, now in its fourth generation, which is able to combine performance with high energy efficiency and extremely low climate-changing and polluting emissions to the full. Toyota have a hybrid heart, capable of transmitting the infinite love that the Giro d'Italia expresses.”
Toyota’s extensive involvement in sport includes title sponsorship of the Australian Football League’s top-tier AFL Premiership, as well as sponsorship of soccer’s AFC Asian Cup, motor racing's Dakar Rally, and a wide range of team sponsorships with the likes of soccer’s Legia Warsaw and AS Monaco and NHL ice hockey’s Vancouver Canucks and Philadelphia Flyers.
Last month, Škoda, the Czech carmaker owned by Germany’s Volkswagen, extended its sponsorship of the Tour de France, another of the Grand Tours, until 2023.
The partnership was also expanded to cover two other races of Tour de France organiser ASO: Paris-Tours and the Tour of Catalonia. The Vuelta a Espana, Paris-Nice, the Critérium du Dauphiné, Paris-Roubaix, Flèche Wallonne, Liège-Bastogne-Liège and the Etape du Tour were already covered by the sponsorship.
The relationship began in 2004 when Škoda signed a four-year contract to become the Tour de France’s official partner and car supplier, and the manufacturer’s vehicles have become a familiar feature of the caravan accompanying the peloton.