Now Puma set for multi-million-pound endorsement deal with Guardiola
Puma, the German sportswear brand that last month unveiled a 10-year partnership with City Football Group, owner of soccer clubs including English Premier League champions Manchester City, is close to signing a separate, multi-million-pound endorsement deal with Pep Guardiola, the club’s high-profile manager, it has been reported.
Guardiola has previously had endorsement deals with Gore-Tex and with Adidas, Puma’s arch-rival.
Bjørn Gulden, Puma’s chief executive, said that it is also targeting deals with players at Manchester City, in addition to existing deals with Vincent Kompany, Sergio Aguero and David Silva. Leroy Sane, Kevin De Bruyne and Raheem Sterling are thought to be potential targets, the UK’s Daily Mail reports.
Gulden said: “We’ll obviously try to pick some. If you look at the personalities at City then there are some who are very interesting. We can’t have them all but we’ll add a couple.”
The City Football Group agreement with Puma is reported to be worth £650 million ($855 million) over the 10-year period, making it one of the biggest kit sponsorship deals in football history. It’s also the second largest in the Premier League behind local rivals Manchester United’s 10-year, £750 million contract with Adidas.
From July 2019, Puma will be the official partner of five of the soccer clubs under the CFG umbrella: Manchester City; Australia’s Melbourne City; Spain’s Girona; Uruguay’s CA Torque; and China’s Sichuan Jiuniu. The brand will supply kits to the men’s, women’s and youth teams of each club.