FloSports to stream live and on-demand coverage of Boston Marathon in Europe
FloSports, the live OTT subscription sports service, is to show live and on-demand coverage of this year’s Boston Marathon on FloTrack.com exclusively in over 40 European countries, in a deal with race owner the Boston Athletic Association.
Coverage of the race, one of the sport’s seven Abbott World Marathon Majors, taking place on 15 April, will be shown in countries throughout Europe, excluding Bosnia-Herzegovina, Bulgaria, Croatia, Iceland, Macedonia, Montenegro, Poland, Serbia and Slovenia.
Coverage of the Boston Marathon and other races is available to subscribers only, at a cost of $20 a month or $150 a year.
Tom Grilk, the Boston Athletic Association’s chief executive, said: “We are very pleased to have FloSports as the home of the 2019 Boston Marathon throughout much of Europe. With their outstanding track and field coverage and passionate fanbase, they are the perfect broadcast partner in the digital space for the Boston Marathon.”
Ryan Fenton, FloSports’ director of global rights acquisition, said: “We’re proud to broadcast one of the largest and most prestigious marathons in the world to European fans who have a deep love for the marathon and athletics in general.
“The dynamics of the Boston Marathon makes it one of the most competitive and unpredictable competitions in all of running. From the start in Hopkinton to the finish on Boylston Street, fans can expect an exciting race as the top male and female athletes compete for over $850,000 in prize money.”