LaLiga set to swap Nike for Puma as ball supplier
Puma, the German sportswear and equipment firm, is to replace US rival Nike as the ball supplier of Spanish soccer's LaLiga.
Puma will supply all balls for the top two leagues in Spain in a three-year deal that begins with the 2019-20 season.
Nike has been a partner of LaLiga for over 20 years.
Last week, Santander, the prominent Spanish bank, extended its title sponsorship of LaLiga by a further year to the end of the 2020-21 season.
In December, the Spanish league appointed IMG as its exclusive commercial agency for global deals, replacing CSM, the UK-based international sports and entertainment agency.
Nike also provides the official ball for England's Premier League and Italy's top-flight Serie A, while German sportswear firms Derbystar and Uhlsport have deals in place with Germany's Bundesliga and France's Ligue 1, respectively. Both contracts were previously held by Adidas.
Last month, Puma unveiled a 10-year partnership with City Football Group, owner of soccer clubs including English Premier League champions Manchester City and Major League Soccer’s New York City.
From July 2019, Puma will be the official partner of five of the soccer clubs under the CFG umbrella: Manchester City, Australia’s Melbourne City, Spain’s Girona, Uruguay’s CA Torque and China’s Sichuan Jiuniu. The brand will supply kits to the men’s, women’s and youth teams of each club.
New York City is not part of the deal because of MLS’ league-wide partnership with Adidas.
The long-term deal will end Manchester City’s six-year association with Nike, which began in the 2013-14 season.Sportcal