WHO calls on governments to enforce tobacco-advertising bans in F1
The World Health Organisation has called on governments to properly enforce bans on tobacco promotion of any kind at sporting events such as motor racing's Formula 1, ahead of the opening race of the season this weekend.
The WHO's message comes after several recent incidents of tobacco companies partnering with motor-racing teams.
British American Tobacco recently announced a global partnership with Formula 1 team McLaren using the slogan ‘A Better Tomorrow’, while Ferrari in motor-racing and the Ducati motorcycling team both carry the Philip Morris International ‘Mission Winnow’ logo, which used to be associated with Marlboro cigarettes.
The WHO said that bans on tobacco advertising, sponsorship and promotion already exist, under Article 13 of the WHO Framework Convention on Tobacco Control, and that if enforced these do reduce the amount of tobacco consumption among young people.
It added: “The definitions of 'tobacco advertising and promotion' and 'tobacco sponsorship' are broad and cover activities with the effect or likely effect of promoting a tobacco product or tobacco use either directly or indirectly.”
Suggested penalties, according to the WHO, could involve governments preventing screening or broadcasting of events that violate any domestic laws in place.
BAT and PMI logos have already both been removed from the cars of their respective Formula 1 teams before this weekend’s Australian Grand Prix in Melbourne, after Australia’s Department of Health raised continued objections. Ferrari also had to change its official name, from Scuderia Ferrari Mission Window back to just Scuderia Ferrari.
Also in Formula 1 Scuderia Toro Rosso has collaborated with watch-maker Casio, which has added new watches to its line of sports-based designs to celebrate the partnership, while Mercedes-AMG Petronas Motorsport has extended its marketing partnership with international hotel chain Marriott International, in a multi-year agreement that will involve logos for the Marriott Bonvoy and the Ritz-Carlton placed on Mercedes’ drivers racing suits.
Mercedes has also signed a deal with US-based analytics firm TIBCO, which will provide the team outfit with analytics technology and software used to mine data.