FloSports lands local market rights deal with MLS newcomers FC Cincinnati
FloSports, the live OTT subscription sports service, has sealed a local media rights deal in Major League Soccer, this time with debutants FC Cincinnati.
The team's matches will be streamed on the FloFC.com platform live and on-demand until the end of the 2020 season, except those slated for national network coverage on ESPN and Fox.
FloSports will also provide FC Cincinnati with additional resources to film and produce in-depth features and interviews with team personnel.
In January, FloSports signed a similar local market deal with DC United.
Mike Levy, vice-president of global rights acquisitions at FloSports, said: “FloSports is proud to expand our involvement and commitment in soccer by partnering with one of the most exciting and young franchises in American sports. FC Cincinnati has one of the most passionate fan bases in the country even before entering MLS, and we look forward to providing their fans with more coverage both on and off the field at every opportunity.”
Jeff Berding, president and general manager of FC Cincinnati, added: “We pride ourselves on being a progressive, disruptive club and we believe this partnership with FloSports is a great example of that ambition. Our fan base has proven to be very tech-savvy. We’ve seen FCC fans become avid adopters of various over-the-top technology offerings as their media-consumption habits change. Having a nationally respected streaming partner like FloSports – who is committed to providing stellar quality and service – makes taking games on the go a much more user-friendly experience for our fans in the region.”
Fellow MLS outfits Orlando City, Seattle Sounders and Los Angeles FC all have local streaming rights deals in place with YouTube TV, the subscription service of the Google-owned video platform.
FC Cincinnati lost their MLS opener 4-1 to Seattle Sounders, and followed that up by drawing 1-1 at reigning champions Atlanta United on Sunday. Their first home game will be against Portland Timbers on 17 March.