FINA gets new Chinese sponsor in four-year deal
FINA, aquatics’ international governing body, has today signed a four-year deal with Chinese mineral water supplier NongFu Spring.
NongFu spring will now be the official bottled water supplier at the: World Championships in 2019 and 2021; the World Championships (25m) in 2020 and 2022; and the annual Diving World Series and World Cups.
The deal was negotiated on behalf of NongFu by China Sports Media, the Chinese sports marketing agency.
The first event included in the contract is the Montreal leg of the 2019 Diving World Series, which takes place between 26 and 28 April.
Julio Maglione, president of FINA, said: "Our World Championships, as well as our major swimming and diving series will definitely benefit from this new agreement with NongFu Spring which will provide more visibility for our athletes in an important sports market, China."
At the end of 2018, Yakult Honsha, the Japanese producer of the Yakult yoghurt drink, signed a 10-year extension to remain as a sponsor of FINA.