Sportradar nets international betting streaming rights to CFA Cup
By Jonathan Rest at Sportel Asia
Sportradar, the international sports data and digital content company, has today acquired international betting streaming rights to the CFA Cup, China’s national knockout clubs competition, in a deal with China Sports Media, the leading Chinese sports marketing agency.
The agreement covers the 2019 season and permits Sportradar to exclusively show live coverage of all 32 matches in the CFA Cup and the Chinese FA Super Cup, for betting and gaming purposes, and to sub-license the rights within licensed territories worldwide.
The deal excludes China, where the practice of gambling is illegal.
CSM is now distributing the international rights to the CFA Cup and the CFA Super Cup, having sub-licensed the rights to the IMG agency for the last three years. The Beijing-based agency is in talks with the Chinese Football Association over the rights from 2020 onwards.
IMG remains the distributor of international rights to the Chinese Super League until at least 2020, having been appointed to the role by CSM. The agreement includes in-flight rights, and advice to the CSL on broadcast production.
CSM has sold CFA Cup 2019 rights in Israel to Charlton, the Israeli pay-TV broadcaster, while Sportcal understands a deal is close to being signed off in sub-Saharan Africa.
Belgium and Brazil are also being targeted, given the number of international players from both countries now featuring in the Chinese Super League.
In addition, the agency has tasked Mediapro Asia with selling the rights in Asia-Pacific.
Meanwhile, CSM is also in the market to sell international rights to the China Cup, the four-way national teams tournament held on home soil.
China will compete against Uruguay, Uzbekistan and Thailand in the tournament, and, although the competing nations will sell the rights in their domestic markets, CSM is handling distribution in the rest of the world.