Sportradar negotiates 30 broadcast deals for top volleyball tournaments
Sportradar, the international sports data and digital content company, has agreed rights deals with 30 broadcasters for the CEV Champions League Super Finals, European volleyball's top-tier clubs competition, and the Montreux Volleyball Masters, the annual international women’s volleyball tournament.
Among the 30 broadcasters are television stations in the Asian region such as China’s CCTV, Eurosport Asia, iQiyi, Sportcast and Dubai Sports Channel. Sportradar also expects to sign further deals in Japan, Thailand and Hong Kong soon.
The Champions League is an annual club volleyball competition organised by the CEV, the European volleyball confederation, and is contested by the top men’s and women’s clubs in Europe. This year’s final will be played in Berlin on 18 May.
The Montreux Volley Masters has taken place annually in the Swiss city of Montreux since 1984.
Lutz Tigges, senior director audiovisual broadcast at Sportradar said: “It is not surprising that we have seen such strong sales around the world for these elite volleyball tournaments, but the demand in Asia has been particularly strong.”
Champions League rights are distributed on behalf of the CEV by Sportradar, which gained control of the rights via its acquisition in April 2016 of the Sportsman Media Group sports marketing agency.
In November, Eurosport, the pan-European sports broadcaster, acquired rights in France and Germany to the men's and women's CEV Champions League until 2020. In the same month, the CEV and Sportradar announced the launch of eurovolley.tv, an over-the-top service that will show Champions League games, as well as other CEV volleyball, beach volleyball and snow volleyball competitions.
The OTT service has geo-blocking restrictions in place for live Champions League coverage in certain major volleyball markets, such as Poland and Italy.