World Cup helps Mediaset España to profit in 2018
Spanish commercial broadcaster Mediaset España recorded a slight increase in profits for 2018 as the Fifa World Cup helped shore up advertising revenues.
The network yesterday announced a surplus of €200.3 million ($228 million), an increase of 1.4 per cent on the previous year.
Turnover was down slightly, by 0.6 per cent, to €963.6 million.
Mediaset, which operates free-to-air channels Telecinco and Cuatro, and enjoys a market-leading 28.8-per-cent audience share, provided live coverage of all 64 matches at the World Cup in Russia, in which Spain suprisingly went out to the hosts in the round of 16.
The network was understood to have paid just under €35 million for the World Cup rights, and subsequently snapped up the 2020 European Championships, and non-Spain games in the qualifiers for Euro 2020 and the 2022 World Cup and the new Nations League in 2018-19 and 2020-21.
However, it has missed out on the 2022 World Cup finals, which will be hosted by Qatar, and shown in Spain on a 24-hour TV and digital channel to be rolled out by Mediapro, the Spain-based media rights and production company.