FloSports deals with Dentsu for exclusive FIG rights in Canada
FloSports, the USA-based live streaming subscription sports service, has landed rights in Canada to a slate of events run by the FIG, gymnastics' international governing body, in an exclusive two-year deal.
In an agreement brokered by Dentsu, the Japanese advertising giant that handles the international media rights sales on behalf of the FIG, FloSports will stream action from World Cup and World Challenge events.
All the action will be available on the FloGymnastics portal beginning 16 February with the FIG Trampoline World Cup.
Other events included in the deal include: Artistic Gymnastic Individual All-Around World Cup Series; Artistic Gymnastic Individual Apparatus World Cup Series; Artistic Gymnastic World Challenge Cup Series; Rhythmic Gymnastics World Cup Series; and Rhythmic Gymnastics World Challenge Cup Series.
The deal with FIG and Dentsu adds to FloGymnastics’ schedule of live events, including all Gymnastics Canada national events and college tournaments.
Ian Moss, chief executive of Gymnastics Canada, said: “Being able to watch our elite Canadian gymnasts competing on the world stage in these World Cup and World Challenge Cup events on FloGymnastics is an amazing opportunity for our fans.”
Adam Fenn, senior vice-president of global rights acquisition and strategy, FloSports, added: “We are excited to partner with Dentsu to bring our Canadian gymnastics fans an expanded elite gymnastics offering. The FIG World Cups and World Challenge Cups are some of the most prestigious events in the sport, featuring the top athletes in the world. This addition complements our recent partnership with Gymnastics Canada for their national events and gives Canadian fans access to around 35 elite competitions in 2019.”