FBF rubber-stamps Mediapro contract as Full Play opts against matching bid
Mediapro, the Spain-based media rights and production company, has been confirmed as the rights-holder of the Bolivian national soccer team, after incumbent Full Play, the Argentinian agency, decided against exercising its matching option.
Mediapro offered $13 million for rights to Bolivia's nine home qualifying matches for the 2022 Fifa World Cup by the 10 December deadline, more than double the value of the previous deal.
Servisky, an Ecuadorian media company that holds media and perimeter advertising rights to Ecuador matches until 2022, submitted a bid of $9.6 million, while Full Play offered $8.35 million.
While Full Play, which paid $6.3 million for the rights in the previous cycle, did have a matching bid clause that would have enabled it to retain the contract, it has now decided not to.
Rolando Aramayo, director of the FBF, the Bolivian soccer federation, said: "The company Mediapro has been definitively awarded, with the understanding that the company that had the preference [Full Play] has not responded, neither positively nor negatively, so what has been done as an executive committee is to award the Spanish company."
Aramayo said the FBF and Mediapro will now enter into the finer contractual details, including the payment installment dates.
Bolivia TV, the state broadcaster, showed the national team’s qualifying and friendly matches in the last cycle, after the rights were initially sold to Full Play.
However, the agency was subsequently implicated in the Fifa-gate corruption scandal that broke in 2015 and which centred on bribes and kickbacks related to media and marketing rights to competitions across the Americas paid to officials with links to Fifa.
Bolivia has not played at the World Cup since USA 1994, and finished ninth (out of 10) in the Conmebol qualifying group for the 2018 World Cup.