NENT lands exclusive Nordic rights to IndyCar
Nordic Entertainment Group has landed exclusive rights across the Nordic region to US motor racing's IndyCar Series.
The deal, announced today, covers Sweden, Norway, Denmark and Finland and runs until 2021.
All 17 races each season will be shown live on NENT Group’s Viaplay streaming service and Viasat pay-TV channels, with selected races available on the group's free-TV channels.
Two Swedish drivers will compete in the 2019 NTT IndyCar Series, Felix Rosenqvist and Marcus Ericsson (pictured), who joins after five years in Formula 1.
NENT Group also holds exclusive F1 rights in Denmark, Norway and Sweden, as well as Nascar and MotoGP rights across the Nordic region.
Kim Mikkelsen, NENT Group senior vice-president and head of sport, said: “NENT Group’s Nordic leadership in motorsport coverage is constantly accelerating, and IndyCar is a fantastic addition. With two top Swedish drivers gearing up for success in some of the world’s most compelling races – including the legendary Indianapolis 500 – we’re seeing huge IndyCar interest from our customers. The upcoming IndyCar season will be an incredible ride and shows once again that we continue to invest in unique sports experiences for every fan across the Nordic region.”
International rights to IndyCar are being sold for the first time this year by IndyCar Media, a new in-house division.
It has taken on the international rights from ESPN International, an arm of the USA-based sports broadcaster, which has distributed the series for the past two decades.
Heather White, the experienced UK-based media rights executive who sold IndyCar media rights in Europe, the Middle East and Africa during her time at ESPN International, is serving as the primary licensing point of contact for IndyCar Media, working out of London.
IMS Productions, which is also owned by Hulman & Company, IndyCar's parent, will continue to deliver the televised world feed distributed globally.
US national network NBC's exclusive three-year domestic rights deal starts in 2019, bringing an end to the long relationship with rival ABC and its sister network ESPN.
The 2019 season gets under way in St. Petersburg, Florida on 10 March, and concludes at California’s Laguna Seca circuit on 22 September. The iconic Indianapolis 500 takes place on 26 May.