WOWOW nets exclusive Euro 2020 rights in Japan
WOWOW, the pay-television operator in Japan, has acquired exclusive rights to Uefa Euro 2020, soccer’s European Championships that will be played across the continent.
WOWOW will show all 51 matches live on television and online.
Subscribers to the 'WOWOW Members on Demand' service will receive on-demand access to every match upon its completion.
The CAA Eleven agency launched the sales process in Japan for Euro 2020 rights in June 2017.
In Japan, the MP & Silva agency picked up the distribution rights to Euro 2016, subsequently sealing a deal with WOWOW, commercial broadcaster TV Asahi and streaming service Sports Navi.
Akira Tanaka, president of WOWOW, said: “WOWOW is proud to bring the Uefa Euro 2020 Football Championship to our viewers as we continue to provide world-class sports programming and put the spotlight on an innovative tournament that elevates football to a whole new level.
“Our mission is to not only bring the best in sports, but to also enhance the sports content and provide viewing options to allow subscribers to see it wherever and whenever they want.”
Rights in Japan to the 2012 European Championships were held by WOWOW and Tokyo Broadcasting System.
Dentsu, the Japanese advertising giant heavily involved in sport, sold the Euro 2012 rights in Japan, having agreed a deal with Uefa for distribution rights to that tournament, the Women’s Euro 2013 and the European Under-21 Championships in 2011 and 2013.
Euro 2020 runs from 12 June to 12 July, with matches to be played in a dozen cities. London will stage the semi-finals and final.