European Leagues issues betting data collection rights ITT for 16 countries
European Leagues, the body which represents the continent’s top soccer leagues, has launched a new sales process for official fast betting data collection rights for various competitions from the 2019-20 season onwards.
The package includes rights to the major leagues in Austria, Belgium, Greece, the Netherlands, Switzerland and Scandinavia.
European Leagues first managed the multi-league agreement and related tender of such rights from the 2016-17 season onwards.
In the new invitation to tender, league and cup organisers in 16 countries have come together to offer official fast betting data collection and supply rights for their matches, including the right to collect data in-venue (event data, fast data and related products).
The contracts will run for a maximum of three or five years starting with the 2019-20 season in the case of the so-called winter leagues and 2020 in the case of the so-called summer leagues.
In a statement, European League said: “The Leagues’ official fast betting data partners will receive access to optimal, secure positions in-stadia for the collection of live data allowing them to offer the most accurate and reliable data services to their betting operator customers. The partnerships generate a fair commercial return for the Leagues as well as providing greater control and comfort over the integrity of the data that powers betting markets on their matches.”
The full list of countries and respective leagues involved in the sales process is:
• Winter Leagues: Austria; Belgium; Czech Republic; Denmark; Greece; Israel; Netherlands; Portugal; Romania; Serbia; and Switzerland
• Summer Leagues: Finland; Latvia; Kazakhstan; Norway; and Sweden
European Leagues pointed out that Norway, Sweden and Switzerland require an arrangement in which they are able to sell the rights for domestic use to the national state gaming company that has a monopoly, and this might also be the case for Israel.
The tender does not include data rights to some of Europe's top leagues, which tend to marketed in-house or in the case of England's Premier League and the Scottish Professional Football League via the jointly-owned Football DataCo company.
Companies wishing to participate in the European Leagues sales process are requested to submit their interest in writing to Chris.Gerstle@europeanleagues.com by 1pm (CET) on 25 January.
Further details on the process are available via the official request for interest here.