Bulgaria's A1 to launch fourth sports channel
A1, the Bulgarian telecoms operator owned by Telekom Austria Group, is to launch a fourth TV sports channel, Max Sport 4, on 21 January.
The channel will focus on matches from Spanish soccer’s LaLiga, as well as South America’s Copa Libertadores and Copa Sudamericana
A1 launched its Max Sport 3 channel in October last year, offering coverage of soccer’s Uefa Champions League and Italy’s Serie A, selected tennis tournaments, golf, beach soccer, speedway, motor sports and other sports.
A1’s sports channels are set to broadcast over 10,000 hours of live content this year.